Cost of SEO in Australia – Is it cheaper in 2024?

Updated at: September 20, 2024

The cost of SEO in Australia averages between AUD $600 to $6,000 per month in 2024.

While the prices may not have dropped, the benefits are better than ever. Businesses investing in SEO can now expect a return of up to 275%!

Local SEO helps your website show up first when people in your area search for services. It’s cheaper and faster because there’s less competition. It’s great for local businesses like plumbers, who need to be found quickly. It usually costs between $499 to $3,000 a month.

National SEO targets people across the whole country, so it’s more expensive, between $2,000 to $20,000 a month. It brings in more customers, which means more money, making the cost worth it.

Depending on the size and needs of a business, SEO costs can vary:

Small Business: $1,400 – $2,500 per month
Medium Business: $1,600 – $7,500 per month
Large Business: $2,500 – $10,000+ per month
Enterprise: $7,500+ per month

The larger and more complicated a business is, the more it costs for SEO services. This blog explains how hiring SEO agencies works along with a critical overview of pricing and what to expect.

We explore :

Why SEO costs so much and why are costs so varying,
Is SEO even worth it considering how it takes so long to produce results,
Has A.I. replaced SEO and is it cheaper,
How to choose the best SEO services and agencies.

Why do SEO services cost so much? Why does the cost vary from agency to agency?

SEO is an investment with a promise of higher return in the future for your business. Like any other investment, SEO services too require capital and time to mature.

Almost every business employs SEO services to be quick to be discovered whenever somebody needs something. Think about where your business is and how tough the competition is in your industry. For example, if you have a small business in a crowded market with lots of competitors, SEO will cost more. But if there’s not much competition, it will be cheaper.

SEO experts who work with international clients charge about 130% more per month than those who work with local businesses!

More than one-fourth of the traffic on the Search Engine Result Page (SERP) is eaten up by the top ranked result. Less than 3% of the total traffic accesses the results at the bottom of the first SERP. The second page gets virtually no traffic.

This extreme competition for the top rank, be it for any keyword, is highly resource-intensive.

Also, every agency employs a different approach to the SEO objective. Every strategy involves a different element of Seach Engine’s algorithm to work with. Thus costs for SEO services vary from one agency to the other depending on five main factors:

Target Keywords – Some keywords are harder to rank for because many businesses want to use them. For example, “Sydney plumber” is more competitive than “cheapest plumber in Sydney inner west.” More competition means you need to spend more money to rank higher.

Market Capitalisation – If you are targeting a small area like a suburb, it’s usually cheaper because there are fewer competitors. But if you want to rank in a big city like Melbourne, it will cost more because there’s more competition.

Number of Keywords/Services – If you want to rank for many keywords or services, it will cost more. For example, if your business offers both turf relaying and lawn mowing, it’s cheaper to focus on the most profitable service.

Business Locations – If your business has multiple locations, you’ll need separate SEO for each. This increases the cost because each location needs unique content and optimization.

Patience for Result – If you want to quickly outrank your competition, you’ll need to invest more. This means spending more time and money on strategies like link building and creating lots of content.

In short, the more competitive your keywords and market – the more services you want to rank – the more locations you have – the faster you want results – the higher the cost of SEO will be. Agencies analyse their client’s immediate and long-term requirements to quote their charges for the appropriate services.

Is SEO worth it even if it takes so long to work? How long should I pay for SEO?

SEO is a long-term investment that continues to benefit a business even after the campaign ends, unlike paid advertising which stops when the budget runs out. SEO is definitely worth it when done correctly by experts who know how to measure and achieve success.

The average page ranking on the first page of Google is over two years old, which means SEO requires patience. With patience, you gain a significant advantage over your competitors.

The time it takes for SEO to show results can vary. Here’s a simple breakdown:

Small businesses in low-competition industries: 1-3 months to reach the first page.
Businesses in mid to high-competition industries: 3-12 months.
Large businesses in high-competition industries covering big regions: 6-24 months.

A page can be indexed (listed by search engines) quickly or take months, depending on factors like the number of pages on a site and the quality of content and backlinks.

SEO, however, isn’t like a never-ending mortgage. Once a site is ranking well, it costs less to maintain those results.

Creating a timeline helps you estimate how quickly you want to reach your goals. Remember, SEO takes longer but is more sustainable and cost-effective in the long run, so it’s important to allow enough time to see results.

The important thing is that there’s no finish line in SEO. While you work on your site, your competitors are improving theirs. Staying ahead means continuous effort and investment.

Does cheap SEO work? Has the cheaper A.I. replaced SEO in 2024?

While saving money is important, getting a good return on your investment is even more important. Cheap SEO usually means paying for less time, expertise, and quality work which is more expensive than thought.

You might see offers for SEO services at very low prices, like $100 a month, on sites like Fiverr or in emails. But in most cases, cheap SEO doesn’t work well. Here’s why:

No Real Work: Some SEO companies do very little after you sign up. They might change a few things on your website in the first month and then just charge you monthly without doing more work. Since SEO usually takes 3 months or more to show results, these companies can get away with doing nothing for a while before you realize it.

Low-Quality Content: Cheap SEO often involves poorly written content that doesn’t make sense to readers. This kind of content might still show up in search results, but when people visit your website and find confusing or badly written text, they lose trust in your business.

Spammy Techniques: SEO includes building links to your website. Cheap SEO companies often buy low-quality links that can temporarily boost your site’s ranking. However, Google dislikes these paid links and will eventually find them, causing your rankings to drop or even penalizing your site so it doesn’t show up in search results at all.

These tactics might work briefly, but once Google catches on, your site could be removed from search results, making it hard for people to find your business. Cheap SEO often means shortcuts and low-quality work that can harm your site in the long run.

Some people believe AI like ChatGPT might replace SEO by answering questions directly. But AI today can’t match the deep and fresh content created by humans or come up with new ideas. Search engines do more than just provide answers—they connect users to many different digital resources.

In reality, AI and search engines team up. For instance, Bing uses AI in its “Copilot” feature to improve search results. While AI changes how we search for information, SEO is still important for navigating the vast online world effectively.

How do I choose the best SEO agency for me?

As of 2024, SEO agencies have adopted various new methodologies that have allowed them to effectively increase the average ROI. Some of these insights are :

Application of advanced tools for precise audience targeting making them more efficient. This leads to higher conversion rates.
Application of enhanced analytics to gain further insights into what works, optimizing investments.
Application of high quality content to gain higher organic engagement, thus staying relevant in highly competitive markets.

But how do I know which company will do the best job for me?

First off, it’s important to choose an agency that has a good track record. Look for agencies that can show you examples of successful campaigns they’ve done for other businesses. Talking to their past clients can also give you a good idea of what it’s like to work with them.

Secondly, make sure the agency understands your business and its goals. A reliable SEO agency will take the time to learn about what makes your business unique and how best to promote it online.

When it comes to cost, be wary of unusually low prices. Good SEO takes time and effort, so if a deal seems too good to be true, it probably is. Make sure the agency is upfront about their pricing and what you can expect in return.

Another important factor is their approach to SEO. Avoid agencies that promise quick fixes or use shady tactics. The best agencies use ethical methods approved by search engines to improve your website’s visibility over time.

Once you’ve chosen an agency, make sure everything is in writing. This includes the services they’ll provide, the timeline for achieving results, and the cost. This helps prevent any misunderstandings down the road.

Lastly, remember that SEO is an ongoing process. It takes time to see results, so be patient and monitor the progress. A good agency will provide regular updates and reports to keep you informed every step of the way.

By following these tips and doing your research, you can find a reliable SEO agency that will help your business grow online without any scams or disappointments. Explore the best SEO service providers in Australia’s cities like Perth, Sydney, Central Coast, Canberra, Melbourne, NewCastle, Brisbane and Adelaide for 2024.

Conclusion

In 2024, SEO in Australia has challenges and opportunities for businesses wanting to improve online. SEO costs from $600 to $6,000 a month (upto $20,000), depending on competition and business size, but it can give back more than 275% in benefits.

SEO is important for businesses to be seen online and get the right customers. Even though AI and cheap SEO seem tempting, good SEO from experts is best. It helps businesses grow steadily, builds trust with good content, follows the rules of search engines, and changes with how search engines work.

Picking the right SEO company means doing research and finding one that understands your business. Investing in good SEO helps businesses stand out online, grow, and connect with more customers over time.

Explore the best SEO service providers in Australia’s cities like Perth, Sydney, Central Coast, Canberra, Melbourne, NewCastle, Brisbane and Adelaide for 2024.